To produce high-quality, stylish, and affordable athleisure products that inspire people to lead an active life.
To become Africa's most loved athletic apparel brand — a global symbol of Kenyan creativity, craft, and hustle.
Community over competition. Quality over quantity. Local first. Movement for everyone.
The Story So Far
Lyft Apparel founded in Nairobi. First handcrafted joggers sold at a pop-up market in Westlands.
Launched online store and started shipping across Kenya. Introduced the Samurai Hoodie — first signature piece.
Launched the Ambassador Program. Began international shipping to the diaspora.
Passed 3,000 units sold. Expanded into women's athleisure with the Performance Set collection.
Launched The Lyft Podcast. Became Kenya's most recognised homegrown athleisure brand.
Complete brand revamp. New website, new collections, same handcrafted ethos.
Our Team
Isaac G.
Founder & Creative Director
Amina O.
Lead Pattern Maker
Kevin M.
Production Manager
Grace N.
Brand & Marketing
Peter K.
Quality Control